UK GTA IV Day 1 Sales: Xbox 360 Delivers The First Blow
30/04/2008 | 19:00
DC R1D3R, 30/04/2008 - To say that Microsoft and arch-rival Sony have spent a ton of money on marketing GTA IV would be quite an understatement. Both companies know that Rockstar's game is a huge system seller and both are trying to persuade us to purchase their console. Well, the latest info from ChartTrack has revealed that not only has GTA IV become the fastest selling game ever in a 24 hour period in the UK, but that most of the copies were sold on Microsoft's machine.
Here's the rundown:
Data obtained by MCV from official UK industry monitor ChartTrack shows that Rockstar’s GTA IV has become the fastest selling game ever in a 24 hour period.The figures – based on EPoS sales data and estimated retail transactions – show that total online and High Street sales for the game hit 609,000 in one day.
That beats the previous record of 501,000 set by another Rockstar title, GTA: San Andreas, on Friday, 29th October, 2004.
Xbox 360 narrowly nudged out PS3 in the ‘battle of the consoles’.
335,000 copies were sold on Microsoft’s machine – 55 per cent of sales and a new record for the console, beating Halo 3’s first-day sales of 266,000 units on Wednesday, September 26th, 2007.
“It’s looking very, very promising for Rockstar in terms of full week sales. If they don’t even sell one more unit, it’s still an astounding week one performance. Barring a catastrophe, with lorries bringing stock into stores going AWOL, we can only see that sales number going up and up.
The hype surrounding the release of GTA IV has been nothing short of phenomenal and with the IP being mostly regarded as a PlayStation franchise, could this be a sign of the Xbox 360 capturing the majority of the hardcore market? Who knows? But as more game sale details arrive, maybe the sign will be that little bit clearer.
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